Crafting a powerful and inclusive brand identity for functional fitness.

Butcher's Lab is a crossfit center focused on functional fitness for all levels. Offering high-intensity workouts designed to build strength, endurance, and overall fitness, the center fosters an inclusive and supportive environment. With personalized programs and a community-driven approach, Butcher's Lab helps individuals achieve their goals while emphasizing functional movements for everyday life.

The brand identity centers around the concept of "Functional fitness for everyone." The color palette combines a vibrant, warm orange – used both as a solid color and a gradient – along with black and a sand hue, evoking strength, energy, and approachability. The modern grotesk typography conveys sophistication and power, aligning with the brand’s commitment to delivering inclusive fitness solutions that are both challenging and accessible. This brand identity embodies hard work, resilience, and community.

I’m an experienced multidisciplinary graphic designer passionate about crafting impactful brand identities, immersive digital experiences, and creative strategies that inspire.